Login Start Free Trial
CRM & Sales

Leads

Create, assign, qualify, and convert leads.

Last updated 31 August 2026

Lead creation

Leads can be created manually, captured from campaigns, or converted from an inbox conversation (chat-to-lead).

  1. Open CRM / Leads (or Leads Inbox).
  2. Create a lead or convert a conversation.
  3. Capture name, channel, source, and owner when those fields are available.
  4. Save and confirm the lead appears in the list or pipeline.
Lead record

Chat to Lead Conversion Guide

Lead management

Qualify, assign, and move leads through your process. The Lead Management guide covers assignment and pipeline movement.

Lead Management Guide

Lead assignment

Owners can be set on the lead. Inbox threads can also be assigned so the same person owns the conversation and the CRM record.

Troubleshooting

  • Confirm you are in the correct company context.
  • Verify your role includes permissions for this module.
  • Refresh and retry. If the issue persists, contact support with the screen URL.

FAQ

A chat did not create a lead.

Confirm the channel is connected, the user has CRM permissions, and you used the product’s convert-to-lead action rather than expecting every message to auto-create a record.

Was this article helpful?

Need help?

Contact the Smart Business 360 team if you cannot find the right guide.

Contact support